In a world where decisions are increasingly automated and ideas, content, and AI outputs can be generated infinitely, real human perception becomes the bottleneck.
membrane.social gives teams fast access to broad human perception before they scale — helping them understand what feels clear, compelling, trusted, and worth pursuing.
Powered by a live network of verified humans, starting with digitally native Gen Z cohorts in India and expanding rapidly, membrane.social gives teams a direct line to real people on the other side of an increasingly synthetic internet.
In a world where decisions are increasingly automated and ideas, content, and AI outputs can be generated infinitely, real human perception becomes the bottleneck.
membrane.social gives teams fast access to broad human perception before they scale — helping them understand what feels clear, compelling, trusted, and worth pursuing.
Powered by a live network of verified humans, starting with digitally native Gen Z cohorts in India and expanding rapidly, membrane.social gives teams a direct line to real people on the other side of an increasingly synthetic internet.
In a world where decisions are increasingly automated and ideas, content, and AI outputs can be generated infinitely, real human perception becomes the bottleneck.
membrane.social gives teams fast access to broad human perception before they scale — helping them understand what feels clear, compelling, trusted, and worth pursuing.
Powered by a live network of verified humans, starting with digitally native Gen Z cohorts in India and expanding rapidly, membrane.social gives teams a direct line to real people on the other side of an increasingly synthetic internet.
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Built for teams
rrrrreducing uncertainty
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Built for teams
rrrrreducing uncertainty
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Built for teams
rrrrreducing uncertainty
Founders
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Product teams
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Marketing & Growth teams
+
Content & Media creators
AI Labs - Enterprise
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AI Labs - Frontier
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Founders
+
Product teams
+
Marketing & Growth teams
+
Content & Media creators
AI Labs - Enterprise
+
AI Labs - Frontier
+
Founders
Product teams
Marketing & Growth teams
Content & Media creators
AI Labs - Enterprise
AI labs - Frontier
INTEGRATE
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into your
INTEGRATE
into your
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INTEGRATE
into your
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INTEGRATION
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INTEGRATION
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e
b
C
o
n
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e
Run probes without engineering
Launch probes from the console, choose your cohort, configure the signal you need, and monitor real human responses as they come in
Use Cases:
+ Creative validation
+ Product direction
+ Brand testing
+ Content testing
+ AI output reviews
Web Console
Run probes without engineering
Launch probes from the console, choose your cohort, configure the signal you need, and monitor real human responses as they come in
Use Cases:
+ Creative validation
+ Product direction
+ Brand testing
+ Content testing
+ AI output reviews
REST API
Build human signal into your systems
Trigger probes from your product, experimentation pipeline, or data system, then receive structured human signal back as JSON
Capabilities:
+ Live result updates
+ Real-time response monitoring
+ Probe status tracking
+
Structured JSON results
+ Online RLHF and Evals
REST API
Build human signal into your systems
Trigger probes from your product, experimentation pipeline, or data system, then receive structured human signal back as JSON
Capabilities:
+ Live result updates
+ Real-time response monitoring
+ Probe status tracking
+ Structured JSON results
+ Online RLHF and Evals
AI & Agents (MCP)
MCP & Agent Integration
Call membrane.social from ChatGPT, Claude or internal AI agents. Feed real human signal into your workflow to refine future decisions
Capabilities:
+ Agent-triggered evaluations
+ Cohort-aware alignment
+ Structured outputs for model refinement
+ Continuous calibration loops
AI & Agents
(MCP)
MCP & Agent Integration
Call membrane.social from ChatGPT, Claude or internal AI agents. Feed real human signal into your workflow to refine future decisions
Capabilities:
+ Agent-triggered evaluations
+ Cohort-aware alignment
+ Structured outputs for model refinement
+ Continuous calibration loops
// .
INTEGRATION
Web Console
Run probes without engineering
Launch probes from the console, choose your cohort, configure the signal you need, and monitor real human responses as they come in
Use Cases:
+ Creative validation
+ Product direction
+ Brand testing
+ Content testing
+ AI output reviews
REST API
Build human signal into your systems
Trigger probes from your product, experimentation pipeline, or data system, then receive structured human signal back as JSON
Capabilities:
+ Live result updates
+ Real-time response monitoring
+ Probe status tracking
+ Structured JSON results
+ Online RLHF and Evals
AI & Agents
(MCP)
MCP & Agent Integration
Call membrane.social from ChatGPT, Claude or internal AI agents. Feed real human signal into your workflow to refine future decisions
Capabilities:
+ Agent-triggered evaluations
+ Cohort-aware alignment
+ Structured outputs for model refinement
+ Continuous calibration loops
HOW
TO RUN
A
PROBE?
HOW
TO RUN
A
PROBE?
HOW
TO RUN
A
PROBE?
How to Run a Probe?
How to Run a Probe?
How to Run a Probe?
STEP 1
Define the Uncertainty
Every probe begins with a question. What are you unsure about before committing time, money, or engineering effort?
membrane.social lets you test how people respond to ideas, messaging, creative, and AI-generated outputs — turning human perception into clear signal before you scale
Examples
Preference Ranking
Feature concepts
Funnel Optimisation
Campaign hooks
Brand positioning
Creative Testing
Authenticity & trust
AI Evaluations
RLHF comparisons
Safety Training
STEP 1
Define the Uncertainty
Every probe begins with a question. What are you unsure about before committing time, money, or engineering effort?
membrane.social lets you test how people respond to ideas, messaging, creative, and AI-generated outputs — turning human perception into clear signal before you scale
Examples
Preference Ranking
Feature concepts
Funnel Optimisation
Campaign hooks
Brand positioning
Creative Testing
Authenticity & trust
AI Evaluations
RLHF comparisons
Safety Training
STEP 1
Define the Uncertainty
Every probe begins with a question. What are you unsure about before committing time, money, or engineering effort?
membrane.social lets you test how people respond to ideas, messaging, creative, and AI-generated outputs — turning human perception into clear signal before you scale
Examples
Preference Ranking
Feature concepts
Funnel Optimisation
Campaign hooks
Brand positioning
Creative Testing
Authenticity & trust
AI Evaluations
RLHF comparisons
Safety Training
STEP 2
Configure the Probe
Design how your probe runs and what kind of signal you want to capture
Select your cohort, choose the probe type for your use case, and set the sample size
—
balancing speed, cost, and depth of insight, with pay-as-you-go pricing that scales with the number of responses you collect
You can retarget respondents to test iterations, refine creative, and build on signal over time
// Cohort Selection
Examples
Anime Fans
Fashion Forward
Female
Coffee Drinkers
// Probe Type
Examples
A/B Comparisons
Open Text
Video Analysis
Audio Analysis
Retargeting Campaigns
+ Custom Probes
// Sample Size
Examples
100 responses
3000+ responses
// Price
Pricing is pay-as-you-go, with no minimum spend. Each probe is priced based on sample size and the active engagement time required from each user. Short-form probes under 30 seconds are ideal for fast signal, while longer probes allow for deeper evaluation and richer feedback. Most probes are capped at around 3 minutes to protect attention and response quality.
Examples
< 30s
5 - 10 INR (0.05 - 0.1 USD)
1 - 2 Min
20 - 50 INR (0.2 - 0.5 USD)
STEP 2
Configure the Probe
Design how your probe runs and what kind of signal you want to capture
Select your cohort, choose the probe type for your use case, and set the sample size
—
balancing speed, cost, and depth of insight, with pay-as-you-go pricing that scales with the number of responses you collect
You can retarget respondents to test iterations, refine creative, and build on signal over time
// Cohort Selection
Examples
Anime Fans
Fashion Forward
Female
Coffee Drinkers
// Probe Type
Examples
A/B Comparisons
Open Text
Video Analysis
Audio Analysis
Retargeting Campaigns
+ Custom Probes
// Sample Size
Examples
100 responses
3000+ responses
// Price
Pricing is pay-as-you-go, with no minimum spend. Each probe is priced based on sample size and the active engagement time required from each user. Short-form probes under 30 seconds are ideal for fast signal, while longer probes allow for deeper evaluation and richer feedback. Most probes are capped at around 3 minutes to protect attention and response quality.
Examples
< 30s
5 - 10 INR (0.05 - 0.1 USD)
1 - 2 Min
20 - 50 INR (0.2 - 0.5 USD)
Design how your probe runs and what kind of signal you want to capture
Select your cohort, choose the probe type for your use case, and set the sample size
—
balancing speed, cost, and depth of insight, with pay-as-you-go pricing that scales with the number of responses you collect
You can retarget respondents to test iterations, refine creative, and build on signal over time
// Cohort Selection
Examples
Anime Fans
Fashion Forward
Female
Coffee Drinkers
// Probe Type
Examples
A/B Comparisons
Open Text
Video Analysis
Audio Analysis
Retargeting Campaigns
+ Custom Probes
// Sample Size
Examples
100 responses
3000+ responses
// Price
Pricing is pay-as-you-go, with no minimum spend. Each probe is priced based on sample size and the active engagement time required from each user. Short-form probes under 30 seconds are ideal for fast signal, while longer probes allow for deeper evaluation and richer feedback. Most probes are capped at around 3 minutes to protect attention and response quality.
Examples
< 30s
5 - 10 INR (0.05 - 0.1 USD)
1 - 2 Min
20 - 50 INR (0.2 - 0.5 USD)
STEP 2
Configure the Probe
STEP 3
Run Probe
Launch your probe to the membrane.social network and start collecting responses in real time. Verified humans respond quickly, and you can monitor responses as they come in, filter them, and pause, stop, or restart the probe at any time
// Duration
Examples
< 30 sec
Budget Exhausts
Responses Filled
// Live status
Examples
Responses
470/1000
Option A
Budget
INR 11750
Option A
STEP 3
Run Probe
Launch your probe to the membrane.social network and start collecting responses in real time. Verified humans respond quickly, and you can monitor responses as they come in, filter them, and pause, stop, or restart the probe at any time
// Duration
Examples
< 30 sec
Budget Exhausts
Responses Filled
// Live status
Examples
Responses
470/1000
Option A
Budget
INR 11750
Option A
Launch your probe to the membrane.social network and start collecting responses in real time. Verified humans respond quickly, and you can monitor responses as they come in, filter them, and pause, stop, or restart the probe at any time
// Duration
Examples
< 30 sec
Budget Exhausts
Responses Filled
// Live status
Examples
Responses
470/1000
Option A
Budget
INR 11750
Option A
STEP 3
Run Probe
STEP 4
Human Signal
Responses are aggregated into structured human signal. Analyze how people interpret your idea, measure the strength of their reactions, and explore differences across cohorts
—
giving you a clear view of what resonates and why
// Probability distribution
Examples
Option A
50%
Option b
26%
Option c
24%
// Dwell time
Examples
Option A
4.8S
Option A
Option b
2.2S
Option A
Option c
2S
Option A
STEP 4
Human Signal
Responses are aggregated into structured human signal. Analyze how people interpret your idea, measure the strength of their reactions, and explore differences across cohorts
—
giving you a clear view of what resonates and why
// Probability
distribution
Examples
Option A
50%
Option b
26%
Option c
24%
// Dwell time
Examples
Option A
4.8S
Option A
Option b
2.2S
Option A
Option c
2S
Option A
Responses are aggregated into structured human signal. Analyze how people interpret your idea, measure the strength of their reactions, and explore differences across cohorts
—
giving you a clear view of what resonates and why
// Probability distribution
Examples
Option A
50%
Option b
26%
Option c
24%
// Dwell time
Examples
Option A
4.8S
Option A
Option b
2.2S
Option A
Option c
2S
Option A
STEP 4
Human Signal
STEP 5
Decision
Turn signal into action.
Scale the ideas that resonate, refine what shows promise, and stop investing in what doesn’t work
—
before committing significant time, budget, or engineering resources
Examples
+ The creative doesn't deliver the urgency required to convert
+ The trailer is generating interest for the wrong mental label
+ Product A significantly outperforms B and C with a lower preference variance and a higher dwell time
STEP 5
Decision
Turn signal into action.
Scale the ideas that resonate, refine what shows promise, and stop investing in what doesn’t work
—
before committing significant time, budget, or engineering resources
Examples
+ The creative doesn't deliver the urgency required to convert
+ The trailer is generating interest for the wrong mental label
+ Product A significantly outperforms B and C with a lower preference variance and a higher dwell time
Turn signal into action.
Scale the ideas that resonate, refine what shows promise, and stop investing in what doesn’t work
—
before committing significant time, budget, or engineering resources
Examples
+ The creative doesn't deliver the urgency required to convert
+ The trailer is generating interest for the wrong mental label
+ Product A significantly outperforms B and C with a lower preference variance and a higher dwell time
STEP 5
Decision
All rights reserved © membrane.social 2026
Built on consent
Grounded in
Designed to lastTTT
Contact:
Built on consent
Grounded in
Designed to lastTTT
Contact:
All rights reserved © membrane.social 2026
Built on consent
Grounded in
Designed to lastTTT
Contact: